Speaker
Joey Gilkey
CEO at TitanX

On a mission to eliminate the SDR headcount arms race.

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Despite irrefutable logic of our argument that parallel dialing is terrible, our expert understanding of how telephony works and why numbers get flagged as spam, and years of evidence to the contrary...

Some people still think parallel dialing is a good idea.

So we ran the parallel dialing vs single line dialing numbers side by side.

Now we have clear data, and the performance gap isn't even close.

Single-line dialing using TitanX score data produced a 6x improvement in sales funnel efficiency ratios and a 35% compounding lift across the funnel.

If you're still measuring meetings without measuring the inputs it took to get them, you could be missing a real problem. Including the damage parallel dialing is doing to your pipeline and your sales efficiency.

Here's what this video covers:

  • Parallel dialing vs single-line dialing: before and after data
  • Why a 6% connect rate signals a broken funnel, and is not an industry benchmark you should accept
  • Why parallel dialing tanks bridge-to-connect rates
  • How single line dialing improves connect rate to 24%
  • How two small gains compound to a 35% funnel lift
  • Why better efficiency ratios mean fewer reps with a greater focus on precision

Parallel dialing hurts you more than you think.

That's what the data shows when you stop counting meetings and start measuring what it cost to book them.