The Phone Intent Era is here. The Volume Playbook is dead.

It’s 2025 and there is a mandate.

And you are either the one giving this mandate as the leader or you’re the one receiving it from your leadership.

From board rooms to sales floors. It’s clear…

Scale growth without scaling headcount — do more with less.

We see this mandate spanning Enterprise orgs all the way down to emerging startups.

But this appears to be an impossible feat.

Sales team costs are up 67%
Tech spend per rep is up 32%
Reps are taking 35% longer to ramp

All while…65-88% of reps are missing quota

Not to mention…

Email deliverability is way down, connect rates on the phone are collapsing, LinkedIn is throttling your activity volume, and AI is exacerbating all of it with saturation.

So let’s be honest…

It IS impossible… IF you continue the same playbook that has been circulating for the better part of the last decade.

Throw more bodies at it, buy more data, run more sequences, rip volume dials through parallel dialing, integrate, automate, and send more cold emails.

Volume is vanity and the game has changed.

And the name of that game in 2025 is precision.

Executing on this game of precision, will not only yield you more…

But you will do far more, with FAR less.

And the leading modern GTM teams are already there, scaling pipeline without scaling headcount.

What would it do for your headcount needs, production per rep, and/or profitability if each rep began producing 3x, 4x, 5x more today?

The days of you having to fight for budget would be gone.

THAT is what TitanX exists to help you do.

Less reps, less activity, less cost per outcome…

More conversations, more pipeline, more revenue.

And the best part about it all is… you can play the precision game, without overhauling your entire go-to-market strategy.

You don’t need to rip and replace your tech stack. You can keep your data provider, your SEP, and your dialer.

And you absolutely do not need to buy into the over-promises of parallel dialing – unless you want connect rates to drop 50%, conversion rates to drop 30%, and cut 40% off your reachable market instantly (We have the data to support all of these metrics)

No…

It comes down to understanding that your market is filled with humans, and those humans have human behavior.

And if you have access to the right data on this human behavior, you can, with precision, get a direct line to your buyers with far less effort and volume.

So what is this “right data?”

It’s not better phone data – that’s a commodity.

And it’s not buyer intent data – that just tells you what companies might be actively in a buying window. You still need to reach them even if they have intent to buy.

It’s much more precise.

It’s TitanX.

The only Phone Intent Platform in the market that segments contacts within your target accounts based on their intent to be reached.

No more going to market blind… You can know exactly who you can reach and where.

We were built with one very important metric in mind.

The Reach Rate.

No matter the vertical, no matter the segment, no matter the persona across tens of millions of calls, hundreds of subindustries, and thousands of job titles…

The data is very clear…

Only ~20% of your market is reachable via the phone.

Call every person on every number as many times as you want, you will almost inevitably land around 20% that you can reach… ever.

That… is human behavior and nothing you can do will change that behavior.

Which means the inverse is equally as true…

If 20% is ever reachable, then you will never hear the voice of 80% of your prospects on the other end of that dialer line.

Call them all you want. Nothing will change that.

And this is why your connect rates are as low as they are.


We intuitively know this though, don’t we?

Put it in the context of you, the reader… you either answer, never answer, or every now and then answer cold calls.

And you know someone that is the opposite of you.

Human behavior.

And here is the biggest problem that stands in your way today…

Your reps do not know who is who.

So, they treat everyone the same.

They build their list, load them into a sequence, call them all, email them all, social DM them all, and repeat.

Or you build the list, load them up into a Nooks or Orum and you SPAM your TAM until you find the people who pick up the phone. You’ll burn your TAM and be on your 10th demo of the quarter trying to figure out what’s next.

Be honest, does it really sit well with you that you’ve turned go-to-market into telemarketing.

It’s not just ineffective… it’s downright irresponsible.

But what if you could live in a world where you built your lists the same way, used any dialer of your choice, and made the same amount of dials (or fewer) per rep…

… but instead of dialing blind, you dialed with precision?

What if your reps knew who they could reach before ever hitting “dial?”'

And what if you ran that play and got to have a week's worth of conversations every single day with a 20-30% connect rate for your reps?

You can probably do the math on the impact this would have on your reps’ production.

And what did you have to change to achieve this?

Truthfully?… nothing.

You just simply had to know.

You had to know that your prospects are human.
You had to know that no matter what you do you cannot change their human behavior.
And most importantly, you had to know who is who and action them according to that behavior.

And as you will see below, phone intent is go-to-market intelligence that doesn’t exist anywhere else…

If they behaviorally have high intent for the phone - call them.
If they behaviorally have low intent for the phone - multi-channel them.
And if they behaviorally have absolutely no intent or the data is bad - market to them on any channel but the phone.

THIS is Phone Intent^TM

And this is why leading sales orgs are using TitanX.

So to bring this to a conclusion.

YOU hold the mandate.
WE hold the signals to fulfill it

And if you have gotten to this point in the manifesto, I want you to understand there are only two types of leaders:

Those who will keep running the volume playbook of a long gone era… hoping things will turn out.

Or, those who see what is coming and choose to lead out during this shift towards precision.

One will exit this page and return to their QBRs, SKOs, and endless PIPs trying to justify the misses, and the other will look no further…

We built this for you and we’re built different.

-Joey Gilkey, CEO at TitanX