Case Allin is VP of Software Sales at Park Place Technologies. His team lived in the same reality as everyone else: 4-5% connect rates, maybe 6% if they got lucky on any set of data.
When TitanX came along claiming 20-25% connect rates, Case's reaction was immediate skepticism.
"Yeah, I was definitely skeptical of TitanX and the stated 20 to 25% connect rates. We see four to five, maybe 6% if we're lucky on any set of data."
He didn't expect anything near that number. Ten percent would be a major improvement.
"I didn't expect anything near that number, I thought 10% would be a major improvement. So to get 20, 21% is incredible."
The "Wait, This Can't Be Real" Moment
Case gave the initial TitanX list to two of his senior reps. The first one hit the phones at 9:00 AM.
What happened next, Case will never forget.
"He comes running in my office and he's like, Hey, I've called six people and four of 'em have answered the phone. He's like, I've never had this happen in my career."
Six calls. Four answers.
These weren't BDRs or SDRs hardwired for prospecting. These were account executives—senior reps who typically avoid the phone.
And they were getting excited about hitting the phones again.
"So these are account executives that aren't necessarily hardwired to go prospecting quite like a BDR and SDR, getting excited about hitting the phones again."
The Math That Changed Everything
Before TitanX:
- 4-6% connect rate (best case)
- 320+ dials to schedule one meeting on regular datasets
- Low answer rates on all datasets (existing customers and prospects)
- Limited visibility into data performance
After TitanX:
- 21.3% connect rate (consistent 21-22% range)
- 84 dials to schedule one meeting
- Thousands of dials tracked at this performance level
- Clear visibility into which data sets work and which
What Actually Happened
The Data Clarity
Park Place Technologies felt the impact of TitanX almost immediately. But it wasn't just about connect rates.
"We felt the impact TitanX almost immediately. The data was cleaner."
They've continued to refine the data and get more surgical with it. But the bigger revelation was visibility.
"It gives us visibility into our data sets and effectively how our reps are performing with it and in different stages of the sales cycle better than anything else we've used."
TitanX did something else too: it opened Case's eyes to how poorly other data sets actually perform.
"It also opened my eyes to how other data sets don't perform as well. Right. So it only makes sense to run everything that's important to you through TitanX."
The Meeting Math
Today, it takes Park Place reps 84 dials to schedule one meeting with TitanX data.
On their sample dataset without TitanX? North of 300 dials. Almost 320.
The difference: 84 vs. 320. Nearly 4X more efficient.
"So what has TitanX done to our meeting volume? I think number one is it takes my reps 84 dials to schedule one meeting... and then just in our samples dataset, you know, without TitanX, it's north of 300, almost 320 dials to schedule a meeting."
The Rep Development Accelerator
But Case noticed something else downstream. Junior reps were improving faster.
"I've watched that number improve because especially in the junior segment of reps, they're just getting more at bats faster, which help them with their objection handling and messaging and all other steps."
More practice. Better reps. More meetings.
"The more practice they get, the better they get. So it's driving our meetings up."
The Consistency
This isn't a one-week spike. Park Place has tracked thousands of dials at 21-22% connect rates.
"Our connect rate today is 21.3%. We've kind of run between 21 and 22%, you know, across thousands of dials at this point."
On any other dataset—existing customers or prospective customers—their answer rates remain pretty low. Five, 6% at best.
TitanX data? 21-22%. Consistent.
The Competitive Advantage Reality
Case doesn't mince words about what TitanX represents.
"If you're on the fence looking at TitanX, you know, you owe it to yourself to at least give it a try. There's no downside to it as far as I can tell."
He goes further. If he started at a new organization tomorrow, TitanX would be one of the first things he'd bring in.
"I think it's one of the first things I would bring in, in any new organization or any sales organization."
And if he was an individual rep?
"Heck, if I was a rep, I might go buy it myself. I mean, it's such a competitive advantage to have this platform."
The Stakes
If TitanX disappeared tomorrow, Case knows exactly what the problem would be.
"If TitanX disappeared tomorrow. Well, the rabbit's outta the hat, the sales team knows what good data looks like. There's really no going back."
The team has seen what's possible. They know what 21% connect rates feel like. They know what 84 dials per meeting looks like instead of 320.
You can't unsee that. You can't unknow it.
"There's really no going back."
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