Max Woo had been in the industry for six years. Head of Sales Development at Landbase. His dial-to-connect rate had always hovered between 5-8%. Always.
"I did not know that there was a way for you guys to filter better phone numbers. I thought the best solution out there was filtering by likely to engage on ZoomInfo."
That was the ceiling. That was what the industry told him was possible. He'd accepted it as truth.
When TitanX showed up making bold claims, his response was skepticism. Of course it was.
"Yeah, I was definitely a huge skeptic."
But one of his SDRs described TitanX differently after trying it: "It's kind of like a drug where you try it once and you know you'll never be able to quit after getting TitanX."
The "Wait, This Can't Be Real" Moment
Max ran the pilot. 2,000 credits. Distributed across his SDR team. Two weeks to see if this was real.
The results weren't subtle.
Previous two weeks: 50 demos booked.
TitanX pilot two weeks: 84 demos booked.
"When we were trialing TitanX, our demo has increased by around 60%, which is kind of ridiculous."
But it wasn't just the meeting volume. It was the speed. One of his SDRs came to him the next day—not the next week, the next day.
"Man, TitanX is nuts. Like within one day he was able to have, I believe, like 30 plus conversations as opposed to what he was seeing before."
Then came the meeting that made Max pause. One rep. One day. Nine meetings booked.
"One of my rep booked nine meetings in their first day dialing TitanX numbers. Yeah, I'm serious."
The Math That Changed Everything
Before TitanX:
- 5-8% connect rate (six-year baseline)
- 50 demos in a two-week period
- Parallel dialing to chase volume
- Reps scrolling phones between calls
After TitanX:
- 15% connect rate (3X improvement)
- 84 demos in two-week pilot (60% increase)
- 30+ conversations first day (per rep)
- 9 meetings booked in single day (top performer)
Time to Value: Literally in two days
What Actually Happened
The Focus Shift
Max discovered something unexpected: TitanX didn't just change connect rates. It changed rep behavior.
Before TitanX, parallel dialing meant passive waiting. Five numbers ringing at once. Reps scrolling their phones, doing other stuff, waiting for someone—anyone—to pick up.
"Most of the time they're just gonna be scrolling on their phones, doing some other stuff. Just when they're waiting for someone else to pick up."
With TitanX, that changed.
"They actually have to stay on top of the dials 'cause maybe the next conversation they're gonna have, they're gonna pick up immediately. So it's like they actually need to be focused."
The Flow State
Reps entered a different mode. Not hoping for conversations. Preparing for them.
"When they get into a flow state, you don't want to take that away, right? So yeah, it accelerated conversion for sure, just by helping reps to actually not be distracted."
The conversion rate didn't just maintain. It improved.
"Conversion definitely increased. And I feel like part of the reason why is because they're a lot more focused."
The Time Equation
Sales is a volume game, Max admits. But volume of what? That's the question TitanX forced him to answer.
"I think it's more around getting the reps to spend their time a lot more effectively. Instead of counting the number of dials, we're gonna be counting the number of conversations that we're having."
Reps could now spend time on things that actually mattered: research, personalization, prep, CRM updates—things that get deprioritized when you're chasing dial activity.
"Reps can now spend more time actually researching, personalizing the way they would handle a cold call, as well as more administrative tasks. 'Cause you know, a lot of reps obviously don't update their CRM, which is a big problem."
The Parallel Dialing Question
Max learned something through the TitanX process: parallel dialing works less effectively than dialing one number at a time when you know who's going to pick up.
"Throughout this learning process, we found that parallel dialing actually works less effectively than dialing one number at a time."
The old logic: parallel dial to increase volume, hope someone picks up.
The new logic: dial one number at a time when you know it's going to ring through. Every one or two dials results in a conversation.
"With TitanX, literally every one or two dials that you make is gonna result in a conversation."
Without TitanX? The alternative isn't appealing.
"If they were to dial one number at a time without TitanX, they're gonna be obviously spending a lot of time just combing through the ones that are not even gonna pick up."
The Stakes
If TitanX disappeared tomorrow, Max is clear about what breaks:
First: consuming way more credits from data providers trying to compensate with volume.
Second: reps spending significantly more time parallel dialing, waiting for pickups that rarely come.
Third: either accept lower performance or invest in complex solutions like Clay that require serious GTM engineering effort and additional credit spend.
"If I really want to solve Dial to connect, I'll probably have to use a platform like Clay, which means I'm gonna have to spend a lot of GTM engineering effort into standing up those tables and consume an additional layer of credits on clay. Which is definitely not something that we want to do."
The bottom line: it would be "very, very painful."
Bottom Line
Landbase stopped treating cold calling like a numbers game and started treating it like a precision instrument. The result: a sales development team that enters flow states instead of scrolling phones, books meetings instead of hoping, and focuses on conversations instead of dials.
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