Most sales teams track cold call disposition data the wrong way, or not at all.

This video breaks down exactly how cold call disposition tracking works, what each post-connect outcome actually tells you, and how to use that data to diagnose whether your list or your messaging is the problem.

Here's what we cover:

• What dispositioning is and why definition discipline matters
• Disposition science applied to SDR cold calling campaigns
• Analyzing the six dispositions: meeting, not now, not me, referred, not interested rates, and activated
• The three i's: interest, intrigue, and intent
• Using referral outcomes to fix your list targeting
• Before-and-after campaign disposition analysis with real numbers
• Improving cold call messaging and targeting based on outcomes
• A/B testing sales campaigns using disposition data

When you learn to analyze cold calling campaign data through this lens, a 33% improvement in activation rates and a near-doubling of booked meetings isn't a lucky quarter. It's a repeatable system.

Disposition science.

And if you want to apply this to an outbound calling motion that generates 20-30% connect rates, schedule a pilot with us.

TitanX Phone Intent™ scoring identifies the ~20% of your market (and any market) that will ever answer the phone.

Your reps then focus on calling them: the reachable contacts. They spend more time having conversations, book more meetings, and multi-channel sequence the remaining 80%.

Try it.