ZoomInfo is the clear category leader for contact data and intent data. But having accurate contact data still leaves your reps stuck at a 5% connect rate.
Even in the more narrow context of outbound sales and cold calling, ZoomInfo and TitanX solve different problems.
One gives you phone numbers. The other tells you which of those numbers will actually get answered.
This guide breaks down where each platform fits, what the real-world outcomes look like, and when phone-first teams benefit from using both.
TL;DR for sales leaders comparing ZoomInfo and TitanX
ZoomInfo is a B2B data intelligence platform with broad coverage of contact information, company firmographics, and account-level buying signals. TitanX is a Precision Dialing Platform that identifies which specific contacts will answer a cold call before your reps dial. These tools solve different problems, and many teams use both.
- Best for contact and company data: ZoomInfo provides phone numbers, email addresses, and company intelligence to build prospect lists.
- Best for improving cold call connect rates: TitanX scores existing lists for Phone Intent and delivers 20–30% connect rates versus the 3–7% industry baseline.
- Key difference: ZoomInfo tells you who to call. TitanX tells you who will actually answer.
- Pricing model: Both require sales conversations. TitanX offers a risk-free 30-day pilot with a performance guarantee.
Why data providers and Phone Intent platforms solve different problems
Data providers like ZoomInfo, Apollo, and Cognism give you contact information: phone numbers, email addresses, company details, and sometimes buying signals at the account level. This is the foundation of any outbound motion. You cannot call someone without their number.
Phone Intent platforms answer a different question: will this specific person answer a cold call?
Having accurate contact data does not guarantee a live conversation. Across billions of dials, roughly 20% of any B2B market will ever answer a cold call. The other 80% will never answer regardless of timing, messaging, or rep skill. This is behavioral, not circumstantial.
- Data provider value: Accurate phone numbers, email addresses, company intelligence, technographics, and account-level buying signals.
- Phone Intent value: Behavioral scoring that identifies which individuals are likely to answer, so reps prioritize the reachable 20% before dialing.
Most sales teams already have contact data. What they lack is intelligence on how to act on that data efficiently.
What ZoomInfo does and where it falls short for outbound calling
ZoomInfo is the category leader in B2B data. The platform provides contact records, company firmographics, technographics, and intent signals that help teams build prospect lists and identify accounts showing buying behavior.
ZoomInfo's core value as a B2B data platform
ZoomInfo's database covers millions of companies and contacts. The platform helps marketing and sales teams identify target accounts, find decision-makers, and enrich CRM records.
For account-based marketing, email outreach, and multi-channel campaigns, this breadth matters.
The challenge is that having a phone number is not the same as having a conversation. Data providers tell you the number exists. They do not tell you whether the person answers cold calls.
Data accuracy gaps reported by users
User reviews reveal a pattern of accuracy concerns. Contact data decays at over 22% per year as people change roles, leave companies, and update phone numbers. Some buyers report frustration when accuracy falls short of contractual commitments.
One Reddit user described their experience: "Despite breach of contract in two parts for 99% uptime and contact accuracy they still didn't honor terms forcing us to seek legal recourse."
This is not unique to ZoomInfo. All data providers face the challenge of data decay. The question is whether accuracy alone solves the connect rate problem. It does not.
The missing link between contact data and live conversations
Even perfect contact data cannot predict whether a prospect will answer. A phone number that is 100% accurate still goes to voicemail when 87% of Americans ignore unknown numbers.
Data providers tell you the number is correct. Phone Intent tells you whether calling that number will result in a conversation.
What TitanX does for phone-first sales teams
TitanX is a Precision Dialing Platform combining two integrated layers: Phone Intent scoring that identifies who will answer, and a precision power dialer built to protect caller reputation and deliver clean connections.
G2 reviewers consistently report significant connect rate improvements: "Users consistently praise the product for its ability to significantly improve connect rates, often reporting increases from single digits to over 40%."
How Phone Intent scoring identifies who will answer
Phone Intent is a proprietary scoring system built on observed behavioral data across billions of dials. When you submit a contact list, TitanX scores every contact into tiers:
- P1 (high intent): Likely to answer. Call first.
- P2 (moderate): Less likely. Call after P1s are exhausted.
- P3 (low): Unlikely to answer.
- Bad Data: Wrong or inactive numbers.
Reps call P1 contacts first. This concentrates effort on the portion of the market that actually picks up. The scoring is behavioral, not firmographic. It reflects observed patterns of who answers cold calls, not assumptions based on job title or company size.
TitanX uses a proprietary Phone Intent scoring algorithm that processes unique behavioral signals from contacts and phone numbers. The process also includes steps for human verification that distinguishes TitanX from automated test-call methods, which carry TCPA legal exposure.
How the precision dialer protects caller reputation
The TitanX dialer is tuned for number health, spam label prevention, and clean connection delivery. Unlike parallel dialers that call multiple contacts simultaneously and produce dead-air pauses, the precision dialer calls one contact at a time.
Parallel dialing creates patterns that trigger carrier spam algorithms: high-volume calling, short call durations, and frequent dropped connections. Over time, caller reputation degrades, which means connect rates decline even as dial volume increases.
The precision dialer preserves connection quality. When a prospect answers, the rep is present from the first moment. No dead air. No routing delay.
Integration with existing sales stacks and data providers
TitanX works alongside existing CRMs, dialers, and data providers including ZoomInfo. Teams submit their existing lists, TitanX scores and returns them, and reps dial through their current workflow.
No stack replacement required. TitanX is an additive intelligence layer, not a replacement system.
ZoomInfo vs. TitanX at a glance
Connect rate and pipeline outcomes compared
Connect rate is the percentage of dials that result in a live conversation. This metric determines how many conversations your team has per day, which directly affects meetings booked and pipeline generated.
Industry baseline connect rates for cold calling
Industry baselines have declined over years due to spam filtering, caller ID, and changing prospect behavior. Most teams report connect rates between 3% and 7%.
At 5%, a rep making 100 dials per day has five conversations. The rest is voicemail. Low connect rates mean reps spend most of their time not selling.
Documented TitanX customer results
TitanX customers consistently achieve 20–30% connect rates:
- Kevin Dorsey (CRO, Finally): Moved from 11–12% to 27–29% consistently, a 2.5x lift on an already above-average baseline.
- Park Place Technologies: Sustained 21.3% across thousands of dials. Dials per booked meeting dropped from 320 to 84.
- Dynamic Logistix: BDRs went from five conversations per 350 dials to 20–30 from the same volume.
- vSimple: Connect rates increased from 6–7% to 32%, meaning one in three dials resulted in a live conversation.
One Reddit user shared: "My team did a pilot not too long ago. Pretty solid connection rates."
Why more contacts do not equal more conversations
Adding more contacts to a list or dialing faster does not improve the ratio of conversations if reps are calling the same unreachable portion of the market.
Parallel dialers often show an initial activity lift that degrades within three to six months as caller reputation collapses. More volume creates more spam flags, which reduces connect rates, which prompts more volume. The cycle accelerates.
Precision targeting the reachable 20% produces more conversations from the same effort without degrading the channels you depend on.
Pricing and total cost of ownership
Both platforms require sales conversations for pricing. Neither publishes transparent per-seat rates on their website.
ZoomInfo pricing structure and contract terms
ZoomInfo uses annual contracts with per-seat pricing. User reviews frequently mention auto-renewal practices and difficulty exiting contracts.
One Trustpilot reviewer wrote: "Worst company, data was worthless and then they forced an auto renew without notification."
Buyers evaluating ZoomInfo benefit from reviewing cancellation terms carefully before signing.
TitanX pricing and pilot options
TitanX offers per-rep pricing and a pilot program before full commitment. Some user reviews mention pricing as a consideration.
One Reddit user noted: "We had it for a year and were happy except the pricing. But, we didn't renew and went with a cheaper alternative."
The pricing concern is real. Our counterargument is the outsized productivity multiplier: if one rep produces the output of three, the investment pays for itself.
If you speak with another phone intent provider claiming similar results to TitanX, ask them about their TCPA compliance.
Calculating ROI per SDR
The framework for evaluating cost:
- All-in cost of a new SDR hire: Salary, benefits, ramp time, quota attainment probability. Typically $100,000–$150,000 annually.
- TitanX cost per rep: A fraction of that amount.
- Productivity multiplier: If TitanX triples connect rates, one rep has the conversation volume of three.
What real users say about ZoomInfo and TitanX
ZoomInfo user sentiment and common complaints
Positive ZoomInfo reviews praise data breadth and prospecting speed. The platform helps teams build lists quickly and identify target accounts.
Negative reviews cluster around contract practices and data accuracy. Complaints often focus on auto-renewals, difficult exits, and discrepancies between promised and delivered accuracy.
TitanX user sentiment and reported results
Positive TitanX reviews emphasize connect rate improvement and immediate ROI. Users describe the customer success relationship as a genuine strategic partnership, not just account management.
Negative or cautionary reviews mention pricing. The pattern is consistent: the product delivers results, but the cost requires justification against outcomes.
Who should choose ZoomInfo vs. TitanX
When ZoomInfo is the right choice
- You need contact and company data: No existing data provider, or your current provider is insufficient.
- Marketing and sales alignment: ABM campaigns, email outreach, multi-channel targeting.
- Company intelligence: Technographics, firmographics, and hiring signals for account research.
When TitanX is the right choice
- Phone-first outbound motion: SDR or BDR teams making high volumes of cold calls.
- Connect rates stuck below benchmarks: Reps hitting activity targets but not getting conversations.
- Existing data provider already in place: You have phone numbers. You need to know who will answer.
When phone-first teams need both
ZoomInfo (or another data provider) supplies the contact list. TitanX scores that list for Phone Intent and prioritizes who to call first.
The combination gives both the data and the intelligence layer to act on it efficiently. Many TitanX customers use ZoomInfo as their data source.
FAQs about ZoomInfo vs. TitanX
Can I use TitanX with my existing ZoomInfo subscription?
Yes. TitanX works alongside ZoomInfo and other data providers. Teams submit their ZoomInfo-sourced lists to TitanX for Phone Intent scoring and receive prioritized contacts to dial.
What is the lawsuit against ZoomInfo?
ZoomInfo has faced legal scrutiny over data sourcing and privacy practices, including class action lawsuits related to TCPA compliance. Buyers benefit from conducting their own due diligence on compliance posture.
How does TitanX's Phone Intent scoring work?
Phone Intent scoring uses a proprietary dataset built on billions of observed dials to predict individual behavioral propensity to answer cold calls. Contacts are segmented into tiers, and reps prioritize high-intent contacts first.
Is ZoomInfo data outdated or declining in accuracy?
User reviews report mixed experiences. Contact data decays as people change roles and companies. Any data provider requires ongoing verification.
What happens if TitanX does not improve my connect rates?
TitanX offers a pilot program with a performance guarantee. If connect rates do not increase by the committed threshold, TitanX issues a financial guarantee to the buyer.
How to triple your connect rate with a 30-day pilot
The pilot structure is straightforward: submit a contact list, receive Phone Intent scoring, and measure connect rate improvement against a control group. Results typically appear within days, not months.
30 Day Pilot. 3X your connect rate or get $10,000. We know we deliver results that are hard to believe. So we put our money where our mouth is. The TitanX guarantee: if you do not see a minimum connect rate increase of 3X, we will cut you a $10,000 check.
Book a Demo to see what precision dialing looks like for your team.
%201.svg){kind=icon}
