Aquant Doubled SDR Output With +20% Connect Rates

Tas Hirani knows it's rough when you're hammering the phones and barely having any conversations. She’s seen (and felt) how much can impact rep morale, productivity, and of course pipeline.

She's the Global Director of Enablement at Aquant, a company building agentic AI for servicing complex equipment. In that role, Tas is responsible for making sure the revenue team has what it needs to achieve elite performance.

And Tas is great at her job, so she made sure the team had everything: the right motivation, great challenges, pristine data, and tooling. She made sure they called contacts in North America and Europe at the times of day to maximize connect rates. Her reps had all the right prospecting behaviors, too.

But they still weren’t able to have enough conversations.

They would regularly dial 50 to 100 numbers in a call block and walk away with just 2 or 3 live conversations per rep. A 6–7% percent connect rate. Unfortunately, that was the norm.

Even with a fantastic enablement leader like Tas, that kind of baseline as a standard effects on how reps think about the phone as a channel. They lose faith in it. Why pick it up to call when you know 93 out of every 100 dials will hit a voicemail inbox?

So that's an obvious bottleneck: not enough conversations on the phone. Without solving that constraint, Tas' reps couldn't build pipeline at the rate the business needed. Without a way to book enough meetings, it seemed like the targets were going to stay out of reach. The team was doing the work but the output didn't match the input. Clearly, the system was resting on a faulty assumption that adding "more" (headcount, dials, sequences, call blocks) would result in proportional increases in outcomes.

Not so.

Tas could tell that gap was starting to wear on people.

She knew her reps weren't slacking, but she did realize they were essentially dialing blind. They had no way of knowing which contacts would actually pick up and which ones would never answer anyone, under any circumstances, at any time. So they called everyone and got almost no one.

That is a glaring quality problem that no amount of contact data vendor vetting or waterfall enrichment can solve.

The Solution

Tas' first reaction to TitanX was skepticism, like most of our best customers. Because only somebody who can think critically can be a skeptic.

"[It seemed] too good to be true... to really just apply a technology layer to achieve triple the number of conversations."

That is a completely reasonable response when you’ve watched the sales technology market produce a seemingly endless array of tools that promise efficiency and deliver nothing more than complexity for over a decade. We understand that TitanX might seem like one in a long line of over-promising platforms claiming to fix connect rates or heal your pipeline.

But it's not. And that's a fact we've proven thousands of times and will continue to prove.

(That’s why we offer guaranteed pilots, where we pay you $10k if we don’t 3x your connect rate.)

We set up exactly that pilot with Tas, where her team could dial with TitanX Phone Intent scored contacts using her process, with her systems, over a period of time - before she committed to anything. She told us later that she listened live during the first hour of calling in the pilot and it blew her away how her reps were having “conversation after conversation after conversation”.

And that (proving how valuable your offering is) is how you turn a skeptic into a champion.

Didn't help that our account managers did great consultative work with her to help Tas get the most out of her scored contact lists.

Once Aquant moved forward with us, Tas worked directly with the TitanX success team to redesign how her calling sessions were structured. She doubled down on her focus on quality over quantity and her belief that the thing that matters most is a good conversation. She worked with her TitanX account managers to design a new cold calling challenge at SKO, and to make sure her reps were prepped with the best possible lists.

The Results

Aquant’s SDR team started with connect rates at or below 7%. Now they achieve a consistent range of 20–30% percent. In practice, that means nearly one in three dials produces a live conversation. It also means that call blocks are suddenly extremely high ROI rituals.

Before TitanX, each rep was booking 2–34 meetings per week. With TitanX scored contacts, each rep now books 5–8 meetings each week.

By the way, when leadership, or the board, or investors demand you “do more with less” or “get more meetings from the same headcount”, that’s what they mean. That's what they want you to do.

Aquant doubled their SDR team’s outcomes without adding people.

As an example of how TitanX has changed things at Aquant, Tas told us about a challenge she set up at SKO. With three pairs of reps, each pair booked at least 10 meetings in just a day and a half for a total of over 30 meetings booked. In under two days.

You cannot get a result like that from just calling more, or using blunt-instrument tools like parallel dialers. All that does is wear out your reps and burn through your TAM. You can only achieve results like Tas and her team did by adopting our precision approach to having conversations and prioritizing calling people who are the most likely to answer the phone.

Tas also mentioned something equally important, even if it's not as easy to quantify: she told us her reps love calling now, and they’re always asking for more TitanX scored lists.

"For me, TitanX has been a game-changer because [reps] look forward to a TitanX calling block because they know they're going to have conversations."

Why TitanX

For Tas, what made TitanX worth partnering with was the proof-of-concept moment in the first live dialing session where her team called Phone Intent scored contacts. She could see conversations per rep increase immediately.

Plus, trusting TitanX is easy when we deliver consistent results and connect rates rise to (and stay above) 20%. And when you notice reps who used to dread call blitzes start looking forward to them, or even asking to do more phone-first outbound.

Tas’ summary of where Aquant now stands on TitanX:

"Once you've got it, you can't live without it."

Given Tas came to us a skeptic, that means a lot.