The Challenge
Elijah Awoke has spent his career inside some of the hardest-to-reach verticals in B2B outbound: cybersecurity, IT, finance, compliance, HR.
As the founder of HTC Sales Consulting, he's managed and coached outbound teams across companies of every size, from early-stage startups to organizations with 14,000 employees. He saw again and again the same slow grind in the volume-based outbound game: reps loading poor-hygiene lists, hitting dial after dial, and coming away with almost nothing to show for it.
Connect rates sitting at 1%, sometimes 2%, sometimes a little higher if the team was lucky.
A rep making 80 to 100 dials in a day might have two or three conversations. On a good day, maybe four.
In verticals where buyers are conditioned to ignore unknown numbers, that's a pipeline problem, but it's also a huge morale problem.
Elijah saw low connect rates compound issues in rep performance. "I think the most important thing that people don't talk enough about is rep morale," he said. "You can give them everything, but if they're not having conversations, it breaks them mentally."
Reps who started a role hungry and motivated would spend weeks leaving voicemails, not talking to prospects, learning from them, or feeling any real momentum. And the hunger would just... drain out of them, even while their metrics stayed high. Pipeline stopped moving.
Then leadership would push Elijah and his team to put out more call volume, they'd hustle harder, and still nothing would change. The volume playbook was clearly doing more than just underperforming.
Elijah saw time and time again that It was consuming the people running it and producing not nearly enough in return.
Elijah knew that if volume was part of the problem, the precision had to be part of the answer.
The Solution
Elijah first encountered TitanX while looking for something that could actually move the needle in the verticals where his clients operated. He'd seen enough vendor promises to be skeptical of anything that led with connect rate claims. What he wanted was evidence, not a pitch. So he ran his own test.
He plugged in the numbers his team was already calling (no new lists or data sources) and let TitanX's Phone Intent scoring prioritize who to dial first. The implementation required almost no ramp time. As Elijah described it, you plug in the numbers and let it work. There was no new interface to learn, no workflow to rebuild. His reps dialed the same way they always had. The only thing that changed was the order in which they dialed: how efficiently they used their time.
He used TitanX both as a rep himself and as a coach across client teams of different sizes and structures. So he's no "armchair expert". Elijah has done all the same sets and reps inside call blitzes, feeling what changed in the rhythm of a session when Phone Intent was in play.
It's painfully obvious when there's a lack of momentum on high-effort outbound activities. There's also a tangible, huge increase in energy, a mindset of abundance, and success when reps get to experience high conversation density.
The Results
In Elijah's first one-hour call block using TitanX, he had 17 conversations from just 45 dials. That's nearly one conversation for every three dials.
It's a different category entirely from the industry performance baseline of 3% to 7% connect rates.
Elijah has been impressed with how sustainable those increases have been, too, and how effective TitanX is for helping to reach buyers in every market he serves at HTC Sales Consulting.
Across campaigns in cybersecurity and IT, connect rates climbed into the 25% to 40% range and stayed there. "I was seeing 25, 35, sometimes 40% connect rates, which was insane," Elijah said. "And it wasn't a short blitz. Consistently on a campaign for like seven months." In verticals where most outbound tools fail to move the needle at all, that durability means Elijah can keep clients longer than his competitors.
In one specific example, a team of two sellers booked more meetings in a week than the client's team had produced in a full month. And in a side-by-side test, one rep on Elijah's team used TitanX Phone Intent scoring to have 17 conversations from 70 dials and booked eight meetings in a single day. Another rep working without TitanX had just five conversations that same day, from the same activity volume.
Same skill level. Same target list. The only thing that changed was TitanX Phone Intent improved the first rep's ability to focus on reaching out to prospects who would actually answer their phones.
Elijah told us that per-rep ARR climbed from roughly $100,000 to $120,000 up to $180,000 to $200,000. And there were other downstream effects, too: more conversations gave reps more at-bats, which accelerated how quickly they refined their messaging, handled objections, and closed. The connect rate improvement compounded into a unit economics shift that completely changed what a rep could produce in a year.
Why TitanX
What separated TitanX from everything else Elijah had evaluated wasn't a single feature. It was the combination of two things that rarely appear together:
- Speed to value.
- Sustained lift.
Most tools that promise connect rate improvement either require a long implementation cycle before results appear, or they produce a short burst of performance that decays as spam flags accumulate and lists burn out.
TitanX did neither.
The proof arrived in the first hour of Elijah's pilot with TitanX. That mattered to Elijah not just as a personal validation but as a practical reality for the clients he advises.
You don't have months to wait for a technology to prove itself. You have board meetings, pipeline reviews, and reps whose confidence is eroding in real time. A platform that demonstrates its value inside a single call block is what you should expect from any investment you consider.
Of course it also meant a lot that those results stuck. Seven months of 25% to 40% connect rates in cybersecurity and IT isn't a pilot result or some fluke. That's just Elijah's new operating baseline for his clients. And Elijah had seen it replicate across contexts that couldn't be more different from each other.
"I've seen this work for startups, mid-size companies, large orgs with 14,000 employees," he said. "The results are pretty much always the same. It's 20% plus, I've seen as much as 40% lift."
That consistency across company size, team structure, and vertical is what made TitanX the only platform he recommends to clients without qualification. As he continues to grow HTC Sales Consulting and take on new outbound engagements, TitanX is the first tool he deploys.
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