Phil Eastridge watched his reps make about 100 calls each day, and get just 5 conversations... maybe.
Their connect rates hovered at 4.8 to 5 percent, which meant 95 out of every 100 attempts ended in voicemail, a dead line, or nothing at all. He knew why the pipeline wasn't keeping pace with the effort: activity and output had decoupled. Which meant that even if he increased activity, he couldn't expect to see a proportional increase in outcomes.
And that's not a knock on Phil or his team: every sales development team that relies on a high-volume approach to outbound eventually arrives at the same place. Reps are working, dials are going out, but the conversations that actually open opportunities aren't materializing at a rate that justifies the effort.
Phil knew that was the default playbook (treat every lead the same, dial more, hope the numbers eventually turn), but he also knew there had to be another approach. Until he found TitanX, he just hadn't found a partner who could deliver what he actually needed: a predictable system for generating live conversations at a rate that made the math work.
A Pilot With a Guarantee
When TitanX pitched a guaranteed 3x improvement in connect rate, Phil was understandably skeptical.
"When they promised that they could 3x our connect rate in a pilot, it was hard to believe, but a little bit too good to pass up."
That combination of doubt and curiosity is actually the best starting point for a pilot, because it means the results aren't taken for granted.
TitanX set up a pilot to minimize Phil's risk. They offered a pilot with a guaranteed 3x connect rate target, and offered a $10k check (not just a refund - an actual payment) if that target wasn't reached.
There were also no changes to his reps' workflows, dialer interface, no process redesign.
CEO Coaching International ran the pilot, deploying TitanX Phone Intent scoring across a dedicated portion of their outbound motion. TitanX identified the high intent leads that were most likely to be reachable by phone, and Phil's reps dialed those contacts with coaching from TitanX's success team.
Reps saw the change in their daily workflow immediately: instead of loading a list and working through it indiscriminately, they called into a smaller, scored pool of contacts where the behavioral signal indicated someone would actually pick up.
The Fivefold Jump
CEO Coaching International's connect rate moved from roughly 4.8% to over 24% inside a single pilot window, nearly a 5x increase. A rep who used to hav just five conversations from 100 dials now had 24. A full day of dialing that used to yield almost no live contact now yielded a heap of pipeline-building opportunities.
Phil, still slightly skeptical, wanted to know whether those results could hold.
It did. Six weeks after full deployment, CEO Coaching International was still connecting above 23% on TitanX-scored high-intent leads. That confirmed for Phil that he was seeing a lasting, structural change in what his outbound sales team could produce, not just a short-lived spike from novelty or a fresh list.
Phil found the efficiency story just as striking. As he put it:
"About 24% of the new meetings that we've booked have been from the TitanX cadences. So 24% of our production so far has come from 5% of our efforts."
That ratio is what precision over volume actually looks like when it works.
Pipeline Without Headcount
Phil watched the pipeline impact follow the efficiency gains. He attributed roughly 30% more pipeline week over week directly to the additive meetings TitanX was producing, and his team did it without adding headcount or increasing total dial volume.
His team booked meetings on the very first day after enablement and kickoff. There was no ramp period, arduous, multi-week integration project, and no dialing on faith while waiting for the results to eventually appear.
Data Reviews, Not Bug Quetions
Phil didn't expect the customer relationship that came with the software.
TitanX's team showed up every week to review actual dial data with him. They walked through what the numbers showed, shared phone best practices, and helped the CEO Coaching International team understand what was driving performance and where to push further. They weren't just running check-in calls to ask if everything was working.
"Our support team is not meeting with us to debug issues," Phil said. "They're going over data with us. They're treating me like a strategic partner."
The difference between a vendor who monitors uptime and a partner who monitors outcomes determines whether a tool gets embedded in a team's motion or quietly deprioritized when the next quarter starts.
Consistent, Sustainable Performance and Partnership
For Phil, the decision to stay with TitanX after the pilot came down to two things that are rarely found together:
- Significant connect rate improvements that lasted
- A customer partnership that didn't feel like a standard vendor relationship
For Phil, seeing the connect rate above 23 percent on high-intent leads six weeks post-deployment was a clear sign that the underlying mechanism of TitanX's Phone Intent scoring works. He found that the guarantee structure that made the pilot low-risk turned out to be backed by results that made renewal even easier than the pilot. That mattered to someone as seasoned as Phil, who had seen enough vendor promises dissolve after the contract was signed.
CEO Coaching International plans to expand TitanX's role across more of their outbound motion as they continue scaling pipeline without scaling headcount.
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