vSimple Made the Phone the Tip of the Spear

JJ Russell is VP of Sales at vSimple. When he got there, they had zero predictable top-of-funnel strategy.

Before TitanX, JJ wasn't just skeptical of the tool. He was skeptical of cold calling altogether.

"Man before we jumped in with TitanX, I would say I was actually a skeptic on cold calling altogether. Had built some multi-channel outreach systems thinking that hey, email was gonna eventually get us there. LinkedIn could eventually get us there. We knew the phone had to be a part of it, but didn't think that there was any way we'd go all in on most of our outreach being predicated around the phone."

Email would get them there. LinkedIn would get them there. The phone would be part of it, sure. But all in? No way.

That assumption? Terrible, as it turned out.

"That was proven a really terrible assumption because since we went all in with TitanX, man, our entire top of funnel strategy now is built around the phone. The phone is the tip of the spear for us driving by far the most results of any channel that we've invested in to date."

The "Wait, This Can't Be Real" Moment

JJ brought in vSimple's first SDR. His name was Dawson. They gave him TitanX P1s—high intent contacts—to call.

Then something memorable happened.

"Dawson started calling P1s or high intent contacts for TitanX and meetings started showing up in Slack."

Not occasionally. Daily.

"I remember our CRO and at that point, our one account executive. You know, it was this revelation for us where every day a meeting was hitting the calendar and all of it was being driven by TitanX data."

Every. Single. Day. A meeting hit the calendar.

Super exciting moment for the vSimple team.

The Math That Changed Everything

Before TitanX:

• 6-7% connect rate (actually pretty good by industry standards)
• Zero predictable top-of-funnel strategy
• Betting on email and LinkedIn as primary channels
• Skeptical of phone as core channel

After TitanX:

• 32% connect rate (4X+ improvement)
• One in every three dials = conversation with qualified prospect
• Phone became the tip of the spear
• Daily meetings in Slack from TitanX data

Time to Value: Same day—absolutely immediate

What Actually Happened

The Speed Shock

JJ had seen tools promise fast impact before. TitanX wasn't fast. It was instant.

"How fast was the impact? The impact was absolutely immediate, same day. So the minute we started calling TitanX high intent data, we were having four times as many conversations as we were before, which means four times as many meetings as we were booking before, which led to instant impact for our account executive team and really to our top line."

Four times as many conversations. Same day.

Four times as many meetings. Immediate.

Instant impact on the top line. Everyone on the leadership team could see it.

The Connect Rate Jump

vSimple was already sitting at 6-7% connect rates before TitanX. JJ knew a lot of his peers were struggling with 3%, 4%, even 5%. Some even worse.

So 7% felt good. They were ahead of the curve.

Then they started calling high intent data from TitanX.

"We more than 4x'd, we jumped up to 32%. Overnight. So one in every three dials, we were having a conversation with a qualified prospect that our SDR team is absolutely crushing it with."

One in three. Not one in twenty. One in three.

"So we went from, you know, six or 7% up to 32% almost overnight."

The SDR Leverage Math

vSimple's meeting book rate sits around 10% of every prospect they talk to. Solid conversion once you get someone on the phone.

The constraint was never conversion. It was conversations.

"What TitanX has done has 4x'd the number of prospects that we're talking to effectively 4x-ing the amount of meetings that we're booking on a regular basis."

The downstream effect: one SDR can now feed three account executives.

"One of our SDRs is gonna be able to feed three account executives creating immense value and impact for our overall sales org."

The dollar-for-dollar impact an SDR can have on the entire sales team and output? Exponentially magnified.

"The dollar for dollar impact that an SDR can have now on our entire sales team and output is gonna exponentially magnified and they can support a lot more sales reps with their TitanX data."

The Plug-and-Play Reality

JJ's message to anyone on the fence is direct: just try it.

"If you are watching this, and you are on the fence about using the TitanX product, just try it. There is not another product on the market that I can tell you to go try, that you can plug into your existing sales org, existing sales tech, and it can amplify everything that you're doing."

No tech stack overhaul. No workflow redesign. Plug it in and watch it work.

"So if you're sitting down talking to an account executive with the TitanX team, and they tell you, Hey, just give us a list. Give us one shot, one at bat at this, they're absolutely going to deliver."

Your team will thank you. Your CEO will thank you. Everybody will be better off.

"You'll see the impact to your team immediately."

The Stakes

If TitanX disappeared tomorrow, JJ doesn't sugarcoat it.

"If TitanX disappears tomorrow, I am in trouble."

Their entire strategy has to change. He'd have to go find something else. And he doesn't know of anything that exists that produces the same kind of output and leverage on the phone that TitanX does.

"If TitanX goes away, our strategy has to change. So I'm gonna have to go find something else. And I don't know of anything that exists that produces the same kind of output and leverage for us on the phone that TitanX does."

Back to the drawing board. And he'd be really sad.

"I'm gonna have to go back to the drawing board, and I'm gonna be really sad."

Bottom Line

vSimple stopped betting on channels that might work and went all in on the channel that does work. The result: a VP of Sales who turned cold calling skepticism into a phone-first strategy, 4X'd conversations overnight, and built a top-of-funnel machine where one SDR feeds three AEs.