MarketLauncher Tripled Connect Rates Across Every Client Market

Mary White is COO of MarketLauncher, a B2B sales agency. When you're an agency, you don't have one market. You have dozens. Different clients, different industries, different decision-makers, different complexity levels.

The challenge isn't just improving connect rates in one vertical. It's improving them everywhere.

MarketLauncher had been using ZoomInfo's "likely to engage" scoring. It helped. A little. But Mary was intrigued when she talked to Justin at TitanX about something better.

"I would say yes and no. We had some lift by using likely to engage in ZoomInfo, so I felt like this could be interesting if it was done better. And so when I talked to Justin, he sold me on the fact that scoring is better than likely to engage. And so I was intrigued enough to jump on board."

For an agency working across a lot of different markets and data sets, they went for it.

The "Wait, This Can't Be Real" Moment

The moment Mary became a believer wasn't some massive pilot. It was one list.

"I remember we had one of our new clients, a new list that we scored, had 20 P1s. Eight were bad data, totally on us. It was the list source, so that was bad data."

So 20 P1s, minus 8 bad. That left 12.

"But the other 12, the sales person reached and my sales manager was so happy to have so many conversations, and of those 12, she either booked 'em or got a referral to the right person."

Twelve out of twelve. Every single P1 either booked a meeting or gave a referral to the right person.

Mary's sales people immediately asked: "Wait, when? How do we get more P1s? How do we do this?"

The Math That Changed Everything

Before TitanX:

• Using ZoomInfo "likely to engage" with some lift
• Standard connect rates across various client markets
• Hard markets with complex sales (C-level healthcare, etc.)
• Longer ramp times for new clients

After TitanX:

• Tripled connect rate across every account
• Consistent lift regardless of market difficulty
• P1s converting or referring at near 100%
• Faster time to first meetings on new clients

Time to Value: Right away—saw impact immediately

What Actually Happened

The Hard Market Test

MarketLauncher doesn't work easy markets. They go after high-level decision-makers in hard markets with complex sales.

"We go after high level decision makers in hard markets with complex sales."

C-level in healthcare? Notoriously difficult. But even there, TitanX made a difference.

"Even in that market, we see a lift by using TitanX. And so it helps us get to those more difficult decision makers or at least bubble them to the top for our sales team to really focus on."

The impact was immediate.

"We saw an impact right away, which is why we dove into it."

The Magic Formula

Mary has a theory about when TitanX creates outsized results.

"I've said to many people that when you mix high intent from TitanX with a seasoned, strong salesperson, that's when the magic can happen."

The tool identifies who will pick up. The strong rep converts the conversation. Together, they're unstoppable.

The Consistency Across Chaos

Here's what impressed Mary most: it worked everywhere.

"I've looked at this across a lot of different clients, and again, it's all over the place because our connect rate depends on the decision maker level, the market, the industry, but across the board, we tripled our connect rate by using TitanX. So every account, it's made a difference."

Not just one vertical. Not just one client. Every single one.

The Ramp Acceleration

For an agency, time to first meeting matters. Clients want results fast.

"I think the biggest thing for us is it's allowed us to ramp up quicker. We used to have to say we're going to build the market, ramp it up, nurture it, get those appointments. We're coming outta the gate with appointments and these are complex sales. So that's a big difference and has certainly helped us in sales."

The Qualification Question

Mary's advice to anyone considering TitanX isn't "everyone should use this." It's more nuanced.

"I would ask them, do you have a strong sales team? Because a sales person can reach, but if they're not good, they're not gonna convert."

TitanX gets you the conversations. Your team has to close them.

If you have strong reps? TitanX is rocket fuel.

If you don't? Fix that first.

Bottom Line

MarketLauncher stopped hoping "likely to engage" scores would work and started using intelligence that actually does. The result: an agency that triples connect rates across every client market, ramps faster, and proves the magic happens when high intent meets strong reps.