Sol Broady is Head of Corporate Development at Management Controls. Before TitanX, he wasn't just skeptical of the platform or the technology.
He was skeptical of cold calling as a lead generation tool altogether.
"Before I engaged with TitanX, I was a skeptic, not only of the platform, the technology, but also cold calling as a lead generation tool in general."
He'd tried everything. Email strategies. LinkedIn strategies. Cold calling had always worked anecdotally for him, but the idea of scaling it into a predictable revenue engine? That seemed dubious.
Until he learned what he knows now about TitanX.
Then came the mandate from leadership: quadruple SQLs year over year. From 115 in all of 2024 to a 4X increase in 2025.
"I was given a very moonshot objective of quadrupling our SQLs for 2025 as compared to 2024."
A moonshot objective that required a moonshot solution.
The "Wait, This Can't Be Real" Moment
Management Controls felt the effects of TitanX instantaneously. Not gradually. Not over weeks. Instantly.
"We felt the effects of TitanX instantaneously, it was clear and obvious. Literally from the first list that we dialed, we saw a 5X increase in efficiency."
The first list. Not the third pilot. Not after optimization. The first one.
Sol remembers looking at the rep he was working with.
"I remember looking at the rep that I was working with and just saying like, we've found it. We're basing the whole strategy around this going forward."
First list. Strategy decided.
The Math That Changed Everything
Before TitanX:
- 3-4% connect rate
- Desperate search for scalable lead gen
- Email and LinkedIn as primary channels
- Cold calling viewed as dubious for predictability
- 115 SQLs achieved in all of 2024
After TitanX:
- 20-25% connect rate consistently
- 25% on brand new greenfield lists
- 20% even on previously used lists
- 5-6X efficiency increase without changing people or process
- 180 SQLs in first 6 months of 2025 (33% increase over entire 2024 in half the time)
Time to Value: Instantaneous—first list dialed
What Actually Happened
The Efficiency Revolution
Sol is precise about the transformation. They went from 3-4% connect rates to 20-25% regularly.
"So today we're enjoying connect rates between 20 and 25% regularly. 25% is when the lists are brand new and greenfield and we're hovering around 20% even for lists that we've used up previously."
Before TitanX: 3-4%.
After TitanX: 20-25%, even on re-dialed lists.
The kicker? They didn't change anything about their people or process.
"So in other words, we've five to six X efficiency without changing anything in terms of our people or process."
Five to six times more efficient. Same team. Same process. Different intelligence.
The SQL Explosion
Sol's moonshot goal was to 4X SQLs year over year. From 115 in 2024 to 460+ in 2025.
Six months into 2025, they're at 180 SQLs. They've already exceeded 33% more than their entire 2024 total in half the time.
"We achieved around 115 sales qualified leads for all of 2024 with a purely TitanX enabled system. We're standing at around 180 year to date, so we've almost increased by 33% in six months what we were able to achieve in the entirety of last year."
The moonshot is on track. And it's all built on TitanX.
The Approachable Risk Profile
Sol's advice to skeptics isn't to trust blindly. It's to test intelligently.
"The system has been set up to be so approachable. You don't have to bet the house on the strategy. I dip my toe in the water one list and then another, and you can build up whatever statistically significant data set you're looking for."
No big commitment. No massive upfront investment. Just test one list. Then another.
But Sol has a warning for people who might compete with him:
"I always say much to the chagrin of TitanX, I don't want you to use it if you're remotely competing or adjacent to me. I'm happy to continue using it and continue dominating."
The Stakes
If TitanX disappeared tomorrow, Sol doesn't need to think about the answer. It's immediate.
"If TitanX disappeared tomorrow, I would have to call an emergency meeting and retract all of my goals, and I would have to significantly change my budget because I would need to likely hire more people."
Even with unlimited budget and resources, he wouldn't feel confident in attaining his goals anymore.
"And even if I had unlimited budget and other resources at my disposal, I would not feel confident in attaining my goals anymore."
The dependency is complete. The transformation is total.
"I cannot emphasize enough that TitanX is the underlying pillar for our go-to-market motion right now."
The Future vs. The Past
Sol has a perspective on TitanX that goes beyond just calling it a tool or a platform.
"There's a quote that the future is all around us. It's just not evenly distributed. And I genuinely look at the poor souls who are not using TitanX, are not using the bucket lead process, and not betting their time and energy on the phone as living in a pre-historic go-to-market era."
Pre-historic. Not outdated. Not behind. Pre-historic.
The future is here. It's just not evenly distributed yet.
Bottom Line
Management Controls stopped searching desperately for a scalable revenue engine and found it instantly on the first TitanX list. The result: a Head of Corporate Development who turned a moonshot 4X SQL goal into a trackable reality, 5-6X'd efficiency without changing people or process, and built an entire go-to-market motion on one underlying pillar.
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