Hayk Ghon knew the claim was absurd. As Head of Growth & GTM at Hypercard—a Sam Altman-backed startup—he'd heard every outbound vendor promise triple the results.
"Someone comes up to you and tells you you can get in touch with three times more people as you do, you have to be skeptical, and I think that's a good thing."
He'd seen it before at Docebo. Every tool promised impact. Most delivered disappointment. But TitanX made one claim no other vendor would: prove it in the pilot, or they'd pay him.
For a startup fighting to compress every timeline, every conversation mattered. Traditional 2-3% connect rates meant months of iteration. Months they didn't have.
The "Wait, This Can't Be Real" Moment
Thursday morning. Hayk uploaded his P1 list to Outreach. No parallel dialing. Just manual calls.
Ten minutes in, something broke.
"I pitched probably every second person on the phone and I was confused. I'm like, what? What's going on?"
An hour later: four to five meetings booked. The conversations kept coming.
"I got tired myself of pitching. That never happened to me. When you have 20 conversations within an hour that can get to you."
By end of day: 8 meetings booked within 80 dials.
"After the fourth meeting I was like, okay, like what's happening? This has to be luck. There's no way this is happening."
But it wasn't luck. It was precision.
The Math That Changed Everything
Before TitanX:
- 2-3% connect rate
- Months to gather conversation data
- Limited iteration speed
- Reps grinding with minimal contact
After TitanX:
- 3X connect rate improvement
- 27 conversations in single day
- 8 meetings from 80 dials (10% meeting rate)
- 50 meetings first month (solo rep)
- Script changes in weeks, not months
Time to Value: Minutes from list upload to conversations
What Actually Happened
Compressed Learning Cycles
Those 50 meetings in month one? That wasn't the full story.
"Not only booking a lot of meetings, the fact that we can get a lot of conversations is really important. That one month that I got 50 meetings, I was able to change the script three times, and I would not be able to do that if I didn't have those conversations."
Traditional outbound would have taken three months to gather that data. TitanX compressed it into four weeks.
Ground-Level Intelligence at Scale
"Taking the meetings out of the equation, the 27 Connects I had, 27 conversations, and I was able to get important data that we can use in our further outreach."
For a startup finding product-market fit in real-time, every conversation is market research. Every objection is product feedback. Every question is positioning intelligence.
Strategic Dialing, Not Spam
Fewer dials. More conversations. No parallel dialing chaos.
"I'm able to let them know that you are going to have a conversation with this account. If I have five contacts in that account, and I know there's two P1s, I can tell the rep, go do your research. These are the pain points that an account like this would face."
Reps weren't guessing. They were preparing for conversations they knew would happen.
Rep Confidence Through Predictability
"I'm able to tell you, you are going to have 20 conversations with our ideal buyer every day. It's gonna make them happy, they're gonna be more confident, and that's something as a leader, that you should be able to guarantee to your rep."
The Parallel Dialing Question
Hayk has used parallel dialers before. He knows the math. Yes, more conversations. But at what cost?
"The cost is asking your rep to do 500 dials, asking your rep to not be strategic with those conversations. At the end of the day, what matters to me is the quality of the conversations and the consistency of it."
He's seen the pattern:
"If you switch over to X parallel dialer, you are going to see more results, but just wait until three months. It's not going to be the same. You've been through all your accounts. It's a mess within the numbers. Are they healthy? Are they not healthy? When do you rotate them? It just doesn't make sense for the long run."
The Stakes
If TitanX disappeared tomorrow, the strategic foundation breaks first.
"The pinnacle of the strategy that we have right now is a simple funnel. I'm able to predict the conversations that my reps are gonna have. I know what's their pitch to conversation rate, and I know their conversation to meeting set rate."
Without TitanX? Rebuild the math from scratch. How many more dials for the same conversations? How many more reps for the same meetings?
"I have to do my math all over it again to understand how many dials do we need to do to get there, how much time or how much more reps I need to add to get to this opportunity goal that I have in front of me."
For a lean startup, that's existential.
Bottom Line
Hypercard stopped treating cold calling like a volume game and started treating it like a precision instrument. The result: a growth team that learns faster, iterates quicker, and books meetings with certainty.
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