Hitachi Hits 5x More Connects in 30 Days with TitanX

Company

Hitachi is a global leader in technology, manufacturing, and digital innovation, with a legacy that spans over 100 years. Headquartered in Tokyo, Japan, the company employs over 300,000 people worldwide and operates in sectors including IT, mobility, energy, smart infrastructure, and industry automation.

In North America, Hitachi is known for its enterprise-grade solutions aimed at transforming public and private sector organizations through advanced data systems, IoT platforms, and industrial software. Their teams frequently work on long-cycle sales engagements that involve multiple stakeholders and technical buyers. Efficiency in outreach is critical to their success, as the opportunity cost of missed connections can directly impact pipeline velocity.

Sales development at Hitachi is highly process-driven, using a combination of CRMs, dialers, and engagement platforms to support daily operations. Despite the structured stack, reps were spending large portions of the day dialing leads that never picked up. Leadership recognized that the problem wasn’t effort — it was timing and visibility. That’s when they started exploring intent-based calling solutions to help their team spend more time in conversations and less time waiting for them.

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Industry

Hitachi operates at the intersection of Industrial Technology and Digital Infrastructure — a complex and highly competitive vertical. Their offerings include AI-driven analytics, operational technology (OT) integration, edge computing, and cloud transformation services tailored for large-scale enterprises.

The sales environment in this space is uniquely demanding: buying committees are large, lead validation is tough, and contact data is often outdated or unreliable. Success requires systems that not only scale but adapt quickly to market behavior and prospect availability.

Their SDRs need to reach senior decision-makers across manufacturing, transportation, logistics, and energy sectors — all of which have limited windows for engagement. Unlike SaaS sales, these prospects aren’t sitting at a desk waiting to be contacted. This makes connect timing crucial to outbound performance.

TitanX was brought in as a tactical solution to surface contacts who were most likely to answer their phones during active outbound sequences. It allowed Hitachi to compete more effectively in an industry where every missed call can mean months of delayed progress.

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Use Case

Hitachi’s main objective was to boost connect rates across enterprise-level outreach without disrupting existing workflows or vendor stacks. The sales team had already invested in advanced CRMs and outbound platforms, but connect rates remained low — typically under 5%. Reps were burning through lists with minimal feedback on phone quality or behavioral intent.

Management was hesitant to rip and replace any of their current systems, so they needed a solution that could integrate seamlessly and show ROI fast. TitanX deployed Phone Intent to identify when prospects were actively using their devices — giving reps real-time guidance on who to call and when.

The setup took less than a day, requiring zero changes to the dialer or CRM. Within hours, reps reported higher pickup rates and a noticeable shift in momentum. The use case focused on low-effort, high-leverage impact: more at-bats, better targeting, and a smarter rhythm for outbound dialing.

It quickly became clear that Phone Intent wasn’t just boosting efficiency — it was completely changing rep morale.

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Results

The results of the TitanX pilot at Hitachi were immediate and measurable. Within just 30 days, connect rates soared by over 5x, with some reps reporting up to 25% daily answer rates on target accounts.

This translated into a 20% increase in weekly demos and a 17% uplift in SQL conversion within the first quarter. Reps were spending less time on voicemails and more time in live conversations, allowing them to work smarter — not harder. TitanX became a force multiplier across the entire outbound team, helping managers hit KPIs faster without increasing headcount.

Perhaps most importantly, the solution didn’t require any infrastructure changes or rep retraining. It was a pure layer of intelligence that worked silently in the background.

Hitachi has since scaled TitanX to multiple outbound pods and is exploring international rollouts. For the first time in years, the outbound team isn’t guessing — they’re connecting with precision.

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